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Health and Wellness
Paid Search Consulting
We know you're on a mission to improve your customers' livelihoods. We're here to improve your Paid Search performance to support and exceed your goals.
We know you're on a mission to improve your customers' livelihoods. We're here to improve your Paid Search performance to support and exceed your goals.
Hi, we're a small team of
Growth Marketers
Growth Marketers
Growth Marketers
Growth Marketers
Growth Marketers
and experts in
Google Ads
Google Ads
Google Ads
Google Ads
Google Ads
with over
10+ years
10+ years
10+ years
10+ years
10+ years
of combined industry experience.
Our success stems from our
passion for growing brands
passion for growing brands
passion for growing brands
passion for growing brands
passion for growing brands
and our goal
is to develop and execute performance oriented
Paid Search
Paid Search
Paid Search
Paid Search
Paid Search
campaigns for your health and wellness brand like some of the partners we've worked with below:
Hi, we're a small team of
Growth Marketers
Growth Marketers
Growth Marketers
Growth Marketers
Growth Marketers
and experts in
Google Ads
Google Ads
Google Ads
Google Ads
Google Ads
with over
10+ years
10+ years
10+ years
10+ years
10+ years
of combined industry experience.
Our success stems from our
passion for growing brands
passion for growing brands
passion for growing brands
passion for growing brands
passion for growing brands
and our goal
is to develop and execute performance oriented
Paid Search
Paid Search
Paid Search
Paid Search
Paid Search
campaigns for your health and wellness brand like some of the partners we've worked with below:
Hi, we're a small team of
Growth Marketers
Growth Marketers
Growth Marketers
Growth Marketers
Growth Marketers
and experts in
Google Ads
Google Ads
Google Ads
Google Ads
Google Ads
with over
10+ years
10+ years
10+ years
10+ years
10+ years
of combined industry experience.
Our success stems from our
passion for growing brands
passion for growing brands
passion for growing brands
passion for growing brands
passion for growing brands
and our goal
is to develop and execute performance oriented
Paid Search
Paid Search
Paid Search
Paid Search
Paid Search
campaigns for your health and wellness brand like some of the
partners we've worked with below:
Hi, we're a small team of
Growth Marketers
Growth Marketers
Growth Marketers
Growth Marketers
Growth Marketers
and experts in
Google Ads
Google Ads
Google Ads
Google Ads
Google Ads
with over
10+ years
10+ years
10+ years
10+ years
10+ years
of combined industry experience.
Our success stems from our
passion for growing brands
passion for growing brands
passion for growing brands
passion for growing brands
passion for growing brands
and our goal is to develop
and execute performance oriented
Paid Search
Paid Search
Paid Search
Paid Search
Paid Search
campaigns for your health
and wellness brand
like some off the partners
we've worked with below:
A Glimpse Into Our Success with YouFit
Industry
Industry
Health and Wellness
Health and Wellness
Headquarters
Headquarters
Florida
Florida
Founded
Founded
2008
2008
Company size
Company size
500+
500+
Challenge
Prior to working with MSL Ventures, YouFit was struggling to find efficiency in their non-branded search efforts to drive incremental joins for their gyms. Their cost-per-join on non-brand search was more than 20x that of their brand search in Q1 of 2023. We knew there were opportunities to optimize and scale through non-brand search, Performance Max and even YouTube after auditing the account.
Results
We quickly moved forward with a new account structure that would better support the long term growth of the account and immediately saw positive results. In the following quarter (Q2 of 2023), we nearly tripled joins from non-branded efforts QoQ while reducing cost-per-join by 72%. In the following year (Q1 of 2024), we provided a 21x YoY lift in non-branded joins while reducing cost-per-join by 94.6%.
Challenge
Prior to working with MSL Ventures, YouFit was struggling to find efficiency in their non-branded search efforts to drive incremental joins for their gyms. Their cost-per-join on non-brand search was more than 20x that of their brand search in Q1 of 2023. We knew there were opportunities to optimize and scale through non-brand search, Performance Max and even YouTube after auditing the account.
Results
We quickly moved forward with a new account structure that would better support the long term growth of the account and immediately saw positive results. In the following quarter (Q2 of 2023), we nearly tripled joins from non-branded efforts QoQ while reducing cost-per-join by 72%. In the following year (Q1 of 2024), we provided a 21x YoY lift in non-branded joins while reducing cost-per-join by 94.6%.
94.6%
Improved Non-Branded Cost-Per-Join
Improved Non-Branded Cost-Per-Join
21x
Joins from Non-Branded Efforts
Joins from Non-Branded Efforts
432%
YoY Lift in Jan '24 Joins
YoY Lift in Jan '24 Joins
Interested in seeing a 4x YoY lift like YouFit?
Or if you're still not convinced, here are a few more success stories:
Gainful - Personalized Nutrition
We took over Gainful’s Google Ads account from an agency to rebuild from the ground up as they were consistently running into CPA issues as they scaled up spend. Our team identified issues with the account structure and distribution of the budget in our audit which gave us an opportunity to restructure from the ground up to build a better foundation for growth. Over the course of 10 months, we scaled the account from $35k to $110k+ per month while reducing cost-per-acquisition by 34%.
Budget Growth
314%
CPA Improvement
34%
Gainful - Personalized Nutrition
We took over Gainful’s Google Ads account from an agency to rebuild from the ground up as they were consistently running into CPA issues as they scaled up spend. Our team identified issues with the account structure and distribution of the budget in our audit which gave us an opportunity to restructure from the ground up to build a better foundation for growth. Over the course of 10 months, we scaled the account from $35k to $110k+ per month while reducing cost-per-acquisition by 34%.
Budget Growth
314%
CPA Improvement
34%
Gainful - Personalized Nutrition
We took over Gainful’s Google Ads account from an agency to rebuild from the ground up as they were consistently running into CPA issues as they scaled up spend. Our team identified issues with the account structure and distribution of the budget in our audit which gave us an opportunity to restructure from the ground up to build a better foundation for growth. Over the course of 10 months, we scaled the account from $35k to $110k+ per month while reducing cost-per-acquisition by 34%.
Budget Growth
314%
CPA Improvement
34%
Felix - On-Demand Healthcare Platform
Contracted to work alongside Felix’s Director of Growth Marketing to migrate their Google Ads account management in-house. Within three months, we scaled the account from $27k to $65k+ per month by improving overall CPA by 22% in two different product categories. This also gave us the opportunity to launch into a third category for additional revenue growth.
Budget Growth
240%
CPA Improvement
22%
Felix - On-Demand Healthcare Platform
Contracted to work alongside Felix’s Director of Growth Marketing to migrate their Google Ads account management in-house. Within three months, we scaled the account from $27k to $65k+ per month by improving overall CPA by 22% in two different product categories. This also gave us the opportunity to launch into a third category for additional revenue growth.
Budget Growth
240%
CPA Improvement
22%
Felix - On-Demand Healthcare Platform
Contracted to work alongside Felix’s Director of Growth Marketing to migrate their Google Ads account management in-house. Within three months, we scaled the account from $27k to $65k+ per month by improving overall CPA by 22% in two different product categories. This also gave us the opportunity to launch into a third category for additional revenue growth.
Budget Growth
240%
CPA Improvement
22%
Alaskan Salmon Company
After securing a logistics partner for their direct-to-consumer fresh caught fish brand, we were tasked with relaunching an inactive and previously unprofitable Google Ads account. Our team dove into the existing account and developed the relaunch strategy utilizing all the available data and analytics which resulted in a profitable relaunch out of the gate. By month five, we increased monthly revenue by 5x while maintaining profitability and delivered a 86% improvement in ROAS.
YoY Revenue Growth
42%
ROAS Improvement
86%
Alaskan Salmon Company
After securing a logistics partner for their direct-to-consumer fresh caught fish brand, we were tasked with relaunching an inactive and previously unprofitable Google Ads account. Our team dove into the existing account and developed the relaunch strategy utilizing all the available data and analytics which resulted in a profitable relaunch out of the gate. By month five, we increased monthly revenue by 5x while maintaining profitability and delivered a 86% improvement in ROAS.
YoY Revenue Growth
42%
ROAS Improvement
86%
Alaskan Salmon Company
After securing a logistics partner for their direct-to-consumer fresh caught fish brand, we were tasked with relaunching an inactive and previously unprofitable Google Ads account. Our team dove into the existing account and developed the relaunch strategy utilizing all the available data and analytics which resulted in a profitable relaunch out of the gate. By month five, we increased monthly revenue by 5x while maintaining profitability and delivered a 86% improvement in ROAS.
Budget Growth
42%
CPA Improvement
86%
Why Work With MSL Ventures?
Why Work With MSL Ventures?
Why Work With MSL Ventures?
01
Performance First
We take pride in delivering performance out of your Paid Search campaigns. We know how to create account structures and constantly utilize data to our advantage.
02
Small but Mighty Team
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
No Long Term Commitment
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Performance First
We take pride in delivering performance out of your Paid Search campaigns. We know how to create account structures and constantly utilize data to our advantage.
02
Small but Mighty Team
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
No Long Term Commitment
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Performance First
We take pride in delivering performance out of your Paid Search campaigns. We know how to create account structures and constantly utilize data to our advantage.
02
Small but Mighty Team
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
No Long Term Commitment
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Performance First
We take pride in delivering performance out of your Paid Search campaigns. We know how to create account structures and constantly utilize data to our advantage.
02
Small but Mighty Team
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
No Long Term Commitment
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Trusted by Founders, Executives and Managers
Trusted by Founders, Executives and Managers
Our SEM results have been improved consistently and substantially since you started working with us and I know that’s due to your hard work and dedication to getting everything exactly right in the google account, testing every variable and every channel to make sure we are spending as efficiently as possible.
Josh Rider
President & COO, YouFit
Gainful's growth and success on paid search wouldn’t exist without Max and his team. We were struggling to scale our google search, shopping, and youtube campaigns without increasing our CPA - but in our first 3 months working with MSL Ventures, they were able to TRIPLE our ad spend while reducing CPA by 34%.
Aaron Brown
Senior Growth Manger, Gainful
When we began working together, Felix's search account was in dire need of an overhaul. We’ve been super happy with how everything has gone over the last four months and the account is in great shape thanks to your excellent work.
Patrick Casey
Director of Growth Marketing, Felix
I can’t thank Max enough for his exceptional management of our paid search channel. He was a true extension of our company and a great thought partner. His team's strategic approach and willingness to learn a deep understanding of Alaskan Salmon Company and our industry led to massive growth in our revenue.
Kyle Lee
Founder & CEO, Alaskan Salmon Co.
Our SEM results have been improved consistently and substantially since you started working with us and I know that’s due to your hard work and dedication to getting everything exactly right in the google account, testing every variable and every channel to make sure we are spending as efficiently as possible.
Josh Rider
President & COO, YouFit
Gainful's growth and success on paid search wouldn’t exist without Max and his team. We were struggling to scale our google search, shopping, and youtube campaigns without increasing our CPA - but in our first 3 months working with MSL Ventures, they were able to TRIPLE our ad spend while reducing CPA by 34%.
Aaron Brown
Senior Growth Manger, Gainful
When we began working together, Felix's search account was in dire need of an overhaul. We’ve been super happy with how everything has gone over the last four months and the account is in great shape thanks to your excellent work.
Patrick Casey
Director of Growth Marketing, Felix
I can’t thank Max enough for his exceptional management of our paid search channel. He was a true extension of our company and a great thought partner. His team's strategic approach and willingness to learn a deep understanding of Alaskan Salmon Company and our industry led to massive growth in our revenue.
Kyle Lee
Founder & CEO, Alaskan Salmon Co.
MSL Ventures, Inc. © 2024
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MSL Ventures, Inc. © 2024
Ready to grow?
MSL Ventures, Inc. © 2024